15 year old cleverer than the City?
July 14th, 2009 by jonathanSo, if you haven’t seen already, this week’s big story (across the world) is Matthew Robson, 15 (and seven months), who was interning at Morgan Stanley and wrote a report on digital media that was published by the bank. Here is a selection of the news on Google -
这份报告来自于摩根士丹利一位15岁的实习生马修·罗布森(Matthew Robson)。以下是报告的主要内容： ·年轻人不想为音乐付费，当然也不愿为CD买单 Executivos da Morgan Stanley pediram a Matthew Robson, um estagiário de uma escola londrina, um estudo sobre os hábitos de consumo de seus amigo Come quelli di Matthew Robson, quindicenne studente e stagista, cui la banca di investimenti Morgan Stanley ha affidato un compito che sembrava il classico Dat schrijft de 15-jarige Matthew Robson. Hij werd in het kader van een schoolstage bij het gerenommeerde marktonderzoeksbureau Morgan Stanley gevraagdThe ‘full’ report is available on the Guardian website - here.
So, my questions are;
(1) Does he actually have something revolutionary or even interesting to say?
(2) Why all the hype?
Firstly, he is 15 and, remembering the poor state of my GCSE coursework, I’m not convinced that I would have done any better. Congratulations to him, but lets temper that with a bit of realism. I’m sure many 15 year olds would be able to do something just as good. This is an extract from the end of the report -
“What is hot?
• Anything with a touch screen is desirable.
• Mobile phones with large capacities for music.
• Portable devices that can connect to the internet (iPhones)
• Really big tellies
What is not?
• Anything with wires
• Phones with black and white screens
• Clunky ‘brick’ phones”
Is anyone vaguely suprised that young people would like a massive telly, and don’t want a 1980s mobile? Thought not. For those of us who actually still come into contact with people who DON’T work in the City, or live in Sloane Square, the digital media habits of 15 year olds aren’t that astounding.
But then, what does Morgan Stanley know about media? It’s A BANK.
To leave on a positive note - if you want to read about some really inspirational young people, check out the Inspirational Stories section on the Make Your Mark website. Here’s a few to start you off -
and Aaron Kirkhouse
July 14th, 2009 at 10:57 am
This story is ridiculous and it’s only July, too early for Silly Season.
Twitter clearly isn’t the kind of thing a teenager would be interested in - it’s for industry knowledge!
Tim Dowling today compares his analysis with that of his son…
http://www.guardian.co.uk/media/2009/jul/14/morgan-stanley-teenagers
If you fancy doing something that will bring you closer to your neighbours, whilst using the collaborative power of the web, then try a Big Lunch this Sunday!
http://www.thebiglunch.com/
July 14th, 2009 at 11:06 am
I think that what he said was pretty obvious. He also said that teenagers don’t really use Twitter.
Get involved with our discussion on whether or not Twitter is worth investing in.
http://www.makeyourmark.org.uk/forum/make_your_mark_forum/to_tweet_or_not_to_tweet
July 15th, 2009 at 11:20 am
I don’t agree with everything he says and he was quite boring towards the end. It’s more like his personal opinion on things and teenagers have different likes and interests to one another and I don’t think we can all be defined together!
I’m 16 and most of my friends have apple macs and no compatibility issues and they have eBay accounts too!
It really does depend on your background and how well off you are and everyone is different. That’s just my opinion.
July 15th, 2009 at 1:00 pm
I don’t completly agree with what he said, not all teenagers are as materialistic as he makes out. Also there is atleast 30 students in my year read newspapers and listen to the radio, especially in the mornings and not just for music.
But i do agree that teenagers don’t use twitter because i’ve heard of it but have no idea what it is?