Make Your Mark Blog

In our media obsessed world TV remains the medium which is most sought after - by teens and Susan Boyles wanting their five minutes (or longer) of fame, by brands wanting to get in front of their target audience and by charities and campaigners wanting to raise awareness of issues, and to change attitudes and behaviours.

As for Make Your Mark we do our best to influence programming to make sure that programmes which inspire people to be entrepreneurial continue. Dragon’s Den and the Apprentice brought entrepreneurs to the public’s attention but on their own they give just one view of the kind of people who set up in business.

At last I can share the details of a new project called Village SOS, a partnership between the BBC and the Big Lottery Fund (BIG) which will challenge villages to come up with brilliant ideas for new businesses to help revive their communities. Village SOS will invite rural communities with lots of enthusiasm and a great business idea - from retailing to manufacturing, the arts to leisure - to apply for Lottery funding to help breathe new life into their area, create new jobs and improve the quality of life for local people.