Oliver Mennell and Nicola Elliott
Shared by emma_kate Make Your Mark team
Oliver and Nicola set up Natural Magic in 2005 as a new high-end organic beauty brand using all natural ingredients. After one month online, Selfridges wanted to stock Natural Magic candles; after six months both partners had quit their day jobs in private equities and media, to focus on the venture.
Having celebrity fans such as Kylie Minogue and Gwyneth Paltrow helped to publicise the products. Today Natural Magic has sales of £60,000 a month and is stocked across more than 150 retail outlets and spas in the UK. Distribution has now expanded into Germany, Austria, Switzerland and Australia.
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