Edwin Bartlett

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Ed Bartlett used his passion for gaming to create a unique opportunitity for advertisers: to "engage new worlds" with in-game advertising.

In 2003, Edwin Bartlett established Hive Partners: the world’s first dedicated in-game product placement agency. Using his experience in the media and videogame sectors, Edwin grew the venture quickly. In March 2005 he completed the sale of Hive to in-game advertising agency IGA for an equal equity stake, providing a presence in New York, London and Berlin. Edwin recently closed the biggest deal of its kind with the world’s largest game publisher, Electronic Arts.

Links

http://www.igaworldwide.com/