Annika Bosanquet

“Its not how good you are but how good you want to be"

“Its not how good you are but how good you want to be


Who are We?

What is the UK good for? Certainly we appear to have lost our way in a sea of shopping and celebrity, blind to the Emerging Markets manufacturing seven days a week and building solid economies. Our once good manufacturing and textile base has all but disappeared due to dreadful service, inconsistency in quality, poor amortisation and technical skills and machinery that is old and knackered.

What can we do about it?

  1. Reward me for taking risks and working harder: Incentivise businesses to invest in themselves. Allow business proprietors to release personal equity from their mortgages and relieve them of stamp duty so they can invest further in their businesses. Get the government to incentivise in the same way as its doing for private health and pension schemes; match pound to pound each penny invested once profitability is consistent or employees reach a certain headcount.

  2. Let’s get on with making money & employing people: Focus away from filling universities with 18 year olds unclear what to do with their lives and guide them towards apprenticeships. Incentivise them with the opportunity to re-enter education at 25 years old by paying for their university fees and giving them a living wage whilst they study (whatever the course; they have paid their way in taxes for seven years and so are due a sabbatical!!)

  3. Make friends with emerging markets: Encourage emerging market work placements for Home Office employees. We need to build solid relationships with the Chinese in particular, and learn their language and culture

  4. Train while I work = accelerate to a higher wage: Cap migrant workers and incentivise low-skilled British workers to return to manufacturing and small businesses, by ensuring they receive five hours skilled training a week in a related subject (book-keeping, engineering, plumbing etc).

  5. Britain is best at…: We need to identify the key areas that Britain wants to be good at and shout about it. As British nationals (from all cultures and work backgrounds), we want to know in which direction our economy is heading. Unfortunately, Britain appears to be promoting itself as a credit culture good at one thing only: shopping, shopping, shopping.”

Former anthropology student Annika Bosanquet, 30, founded Wrapology in 2001, a unique, fast growing wrapping and packaging business for a range of products and services. Her brother, Tom, then 20, joined the business after completing his A-Levels at Gosforth High School.

She gained a degree in anthropology at the London School of Economics and left to work in printing and packaging for Nike, the sports manufacturer, where she learnt the value of distinctive packaging in determining a product saleability.


Research revealed that small struggling companies in particular could benefit from bold colourful packaging to boost the sales of their products. Further research showed that there were few UK retailers supplying packaging direct to businesses, which led to her founding a company based on filling this market void. She was given a £100,000 investment from the Government’s Small Firms Loan guarantee, which enabled her to establish a marketing strategy and to set up offices.

Wrapology’s advertising centres almost entirely on the internet, and product sales are conducted both through their website and over the phone. The company provides bags, boxes, wrapping paper and wrapping accessories in a wide range of expressive and innovative styles.

In just three years the company, based in London’s Farringdon, has grown to serving over 2000 clients, from youth-cosmetics business Pout to Hunters and Frankau, importers of fine cigars. Wrapology now has an expected turnover of £500,000. They aim to become the No. 1 off-the-shelf packaging solutions company in the UK.

Annika won first prize in the Business category of Enterprising Young Brits 2004 and is an ambassador for the Make Your Mark campaign.