Sophia Kyriacou

Shared by emma_kate Make Your Mark team

Sophia Kyriacou, a project manager at Camelot, the operator of the National Lottery, came up with a groundbreaking scratch card design while at home at the weekend watching TV.

Not within her daily job remit, Sophia had the idea for the ‘Go for Gold’ scratchcard to resemble a gold medal to raise funds for the London 2012 Olympic and Paralympics Games. The £1 card was on sale within two weeks of London’s success being announced and sales have peaked at over 1 million a week, helping to raise millions of pounds towards London 2012. Sophia was a finalist in the Innovation at Work category of 2006's Enterprising Young Brits awards.

Links

http://www.london2012.com/news/archive/post-bid-2005/go-for-gold-with-national-l...

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