Alice Whiteley

Shared by emma_kate Make Your Mark team

Alice Whiteley had the idea for Loop in May 2006 when she discovered how expensive it was to buy essential kit for her new born baby, and how much went to waste as her child grew up.

Loop – a store where parents can buy and sell high quality toys, equipment and clothing for their children – launched nearly a year later in April 2007 on Ealing High Street, providing an ethical alternative and reducing waste.

Alice plans to expand initially within London and then nationwide.

Links

Loop