Graham Young

Graham Young's Grand Idea was to set up the Fair Trade movement to ensure fair deals for overseas suppliers. Here are his five steps to success.

Was clear about what to do and why it needed to be done.
Found out who could help in achieving the goal.
Gathered confidence and personally convinced them it could be done.
Discovered and used the under-rated tool: self-belief.
Countless sleepless nights, pots of coffee and ultimately long and hard work to pull it off.

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