Curious Generation

Curious Generation is a creative and forward-thinking music company covering promotion, booking and consultancy. We asked its founders, Charles Baybutt and Alex Martin, how they made their idea happen:

"We met at university: we won a National Student Enterprise Award [SIFE] so we knew we could work together. After university Alex, who studied music, got into some theatre projects and we kept in touch. I’d studied economics and business and did a variety of jobs but music had always been our passion and we decided to set up a promotions company together. We knew that way we’d get to meet everyone in the music industry.

Our first success was to get a monthly night at the Marquee in Leicester Square – over 500 people came the first night and MTV filmed it. Our strength is keep looking forward – predicting where to take live music next.

We’re now a multifaceted music company doing live events, artist promotion and programming, filming, internet streaming – we work with all levels of genres and artist. Right now we’re looking at selling digital content we’ve filmed. We’ve also set up Fuseworks, which is about introducing new bands to advertising agencies through events set up in their offices!"

You can find out more about Fuseworks at www.fuseworks.co.uk
and more about Curious Generation at www.curiousgeneration.com