Chris High

What gave you the idea for Promotion and Journalism?

Many artists, authors and musicians I meet have very little by way of monetary backing for promotion. I offer coverage on a results only basis.

What were you doing at the time you had the idea?

Gaining promotion for my own work.

What was the first thing you did to try and make the idea happen?

Advertised via my Website and everywhere I went

Who helped you, and how?

Those I helped promote, via word of mouth

Has anyone influenced you and if so who?

Those I have worked with, by their desire to succeed

What obstacles did you encounter along the way?

I am still encountering obstacles, as many agents like to keep as tight a grip on their artists as possible, yet refuse to financially back promotion of their work

When did the idea start looking viable?

Almost immediately

Future plans for the idea?

I want, very much, to be able to hire a member of staff and expand into other areas of promotion.

How do you encourage enterprise in Liverpool / your company?

The more artists are known of, the more Liverpool’s Cultural heritage will thrive. By getting coverage for those just starting out, this will become a reality.

Do you attend any networks?

I attend meetings, workshops and launches at every opportunity

Advice to anyone else who wants to make their idea happen?

Be clear. Be determined. Don’t give up. Listen to solid, practical advice…but also to yourself.